by Susan Tweed | Norfolk, United States
Goal: I am proposing a video about cocooning an infant in protection from pertussis.
Pertussis or “whopping cough” is on the rise in Virginia. Eighty percent or 4 out of 5 cases are contracted from a family member. That’s why it important for all adults who are in close contact with an infant protect themselves from the disease so they don’t unknowingly spread it to their babies. I am proposing making a video, to be played on the TIGR channel in the Sentara Healthcare hospitals, about the importance of older children and adults getting properly immunized. Joint Commission on Accreditation of Healthcare Organizations, 2011 suggests using a cocooning approach which is a method of reducing pertussis transmission to newborns by which household members (including parents and siblings) and other caregivers (e.g., day care staff, health care personnel) are vaccinated. This strategy results in herd immunity and reduces the risk of infants becoming infected with pertussis. Sentara Healthcare (www.sentara.com) is an integrated health care system which operates more than 100 care giving sites, including ten acute care hospitals with a total of 2,349 beds. In 2010 we implemented a new on demand patient and family educational system in all the hospitals known as the TIGR system. This channel has dozens of patient and family educational videos about various diseases, procedures, and medications but does not have any material on immunizations. The video will focus on pertussis vaccine but also stress the need for other vaccines. Once the video is produced it can be made available to anyone who enters a Sentara hospital.